Steinbeck?s experience and feelings in Breakfast by John Steinbeck :: essays research papers

Steinbeck’s experience and feelings in "Breakfast" by John Steinbeck John Steinbeck’s stories depict his commiseration and compassion for the down-trodden class. He, in his stories, has summed up the bitterness of the Great Depression decade and aroused widespread sympathy for the plight of migratory farm workers. His style is natural and lucid. The story â€Å"Breakfast† by John Steinbeck is a description of a warm experience he had had. He reminisced about it each time with extra gratification. He kept on refreshing the â€Å"sunken memory† with greater details which presented him with queer blitheness. The author while traveling through the country side early in the morning chanced to meet a family who had fixed their tent down in a valley. He saw a young woman with a baby in her arm, cooking at a cracked, rusty and old iron stove. The writer observed the lady’s movements with great vigilance. He was inspired by the way she was doing her work and at the same time handling the child with absolute ease. The orange fire peeking out of the cracked stove made reflections on the tent which were quite appealing for the author. The author moved towards the stove to warm himself. In the meanwhile, two persons; an old and a young who were more or less alike, came out of the tent. They exchanged salutations with the author. The young woman kept on doing her job. She was frying bacon and baking bread. The two men inhaled deeply the delicious odour and invited the author for the breakfast. They did not ask the writer his name nor about his whereabouts. The young man asked the author if he was picking cotton. The author told him that he was not on job. The bloke told the author with satisfaction that he had been working for twelve days and the young woman added cheerfully that they had got new robes. They thanked to God for providing them with the opportunity to earn a living. They savoured the taste of the nicely concocted breakfast. The old man chewed the food with relish and said, â€Å"God Almighty, it’s good,† and he filled his mouth again. The young man was quite blissful as they had been eating good food for twelve days. The men’s contentment on the food, that though not surfeit and lavish, deeply impressed the writer. The young man told the author that if he wanted a job they could arrange one for him.

I Miss Feeling Uncomfortable :: Personal Narrative Essay Example

I Miss Feeling Uncomfortable Going overseas was indeed one of the most amazing experiences of my life. It has had a lasting impact, an impact I feel every day of my life. After living in Swansea, Wales last year, I had grown accustomed to biking along the Atlantic Coast Bay to class everyday, hiking amongst sheep-littered cliffs, more green than I could imagine, and walking the beach, just a quarter-mile from my dorm, on moonlit nights, contemplating the world and my place in it. However, I had also grown accustomed to days on end without seeing the sun, days without talking to anyone, and daily drenchings from riding an old, rusty bike in the rain, which never seemed to stop. Living such a life, completely out of my comfort zone, not knowing a soul, and not being oriented to my new community, I began to feel very depressed. I questioned why I had come and what I was doing there. I missed my friends, my boyfriend, Dagwood's sandwiches, and driving a car down Kirkwood. I missed feeling comfortable. And the furthe r I sank in this depression, the more compassionate and understanding of the human experience I became. I can now see how someone's emotional state truly affects their outlook on life and how they interact with others on a daily basis. Before this, I honestly had no concept of why people were ever rude, mean, and inconsiderate. Sure, we have all had our bad days, and this can influence how we treat others, but I had never had bad months. And in realizing this, through being depressed from being out of my comfort zone, my capacity for compassion and understanding has grown tremendously. When someone commits an injustice to another human being, instead of so quickly judging them, I slow down and ask, "What is it in their life that is causing them to behave in this way? Where are the feelings stemming from? They must be facing some unhappiness in their life." I can relate on a level I had not known before. This has translated into my job at the Shalom Community Center, and into my dail y life in my interactions with people. It has really affected how I see the world and deepened my understanding of the human experience tremendously. After the first few months of isolation and depression, things did pick up! I began to make new friends who I still keep in contact with, from all over Britain and other exchange students from North America.

the Problem Of Place In America And my Neighborhood: The Breakdown :: essays research papers

"The Problem of Place in America" and "My Neighborhood": The Breakdown of Community WR 121 Paper #2 In Ray Oldenburg's "The Problem of Place in America" and Ishmael Reed's "My Neighborhood" the authors express thier dissatisfaction with the community. Oldenburg focuses on the lack of a "third place" and the effects of consumerism on the suburbs, while Reed recalls his experience with prejudice communities. Their aim is to identify problems in our society that they find to be a problem. Although neither of these authors offer solutions, the fact that these problems are addressed is enough. Some basic similarities between these two authors is they are both attempting to identify problems in our society today. There are many that are ailing our society at this time, yet I agree with them in their deductions. It seems that they have addressed two of the main ills today, prejudice and consumerism. These keep our communities from becoming unified. Fear is one of the prevalent themes in both essays. In Oldenburg's essay the suburbanite fears the unknown, his neighbors. People feel threatened by the size of the communities and they do not know anyone. These is due partly to consumerism, which keeps people indoors. Reed was feared because of the color of his skin. Dogs would bark at him as he walked by, cops would enter his own home to harass him, people would yell racial slurs, and he was even watched closely to make sure that he did not abduct a child off the street. These fears are a result of the media and our society telling us to fear certain types of people. Television often portrays the black man as a dope dealing slander who hangs out on corners with a forty of "Old E." Soon people begin to believe all that they hear and begin to discriminate against others. One glaring difference in the two authors essays is that they both address the same problem yet they touch on differing aspects. Oldenburg talks about the deterioration of the suburbs. One reason is that there is no third place. This is where we come to grips with our lives, relax, and reflect. This could be a community center, a secluded spot in the woods, or a coffee shop at the corner. The problem is that these places simply do not exist in the suburbs. One must get in their car, use gas, and drive to a place of meeting. This means planning out the whole rendezvous point in advance and making sure that the person you want to meet can be there. Consumerism also keeps the community

Example Fo a Descriptive Essay Eng 101

Week 4 Assignment: Descriptive Essay John Barkle IV ENG 121 English Composition I Instructor: Antoinette Oesterlein 11/24/12 It is a very merry Christmas. It's my favorite time of year. For some people, Christmas lasts one day. For me it starts the week before Thanksgiving and last the whole month long. I have been celebrating month long Christmases since I was a little boy. My family owns 5 Christmas tree lots, and I have the pleasure of working on our main lot; Deejohn's Christmas Trees in San Mateo.This paper w ill discuss the sites, sounds, and smells of the Christmas tree lot, and how there is no place that says Christmas like a real Christmas tree lot. (Thesis) The first thing you notice is the lights. Most every Christmas tree lot uses the same types of lights. The temporary lighting system uses evenly spaced bare light bulbs strung methodically above each row of trees. This creates an unmistakeable pattern of lights that screams Christmas tree lot.Maybe it is just because I a m so attuned to the business, but I can recognize a Christmas tree lot from a mile away because the way the lights look from a distance is so distinct. Most people probably do not think about it, but next time you are out during the season, keep an eye off into the distance while you drive down the street. I am sure you will understand what I am talking about once you start to look for it. Of course the most distinctive feature of a Christmas tree lot is the trees. We display our trees all in a row,side by side, and sorted by height.As you walk on the lot you notice the trees all grouped together like a little green forest amongst the urban background. Something about the way the trees are arranged in even straight rows, make the little ones want to play hide and seek. Almost every kid who comes on the lot ends up hiding in the trees. Of course every one decorates the place with bright red, green, gold, and silver Christmas ornaments. We have a 5 foot tall inflatable Santa. Standing next to Santa are two 3 feet tall elves, all dress in holiday green and red, with their pointy green elf shoes and red jingle bell hats.The most famous reindeer of all Rudolph the Red Nose reindeer stands with Santa and his elves. One thing that is unmistakable about a real Christmas tree lot is the smell of fresh cut fir trees. One thing you can not get away from on our Christmas tree lot is the music. As I sit and write this essay, I am listening to Bing Crosby singing I'll be home for Christmas over the loud speakers outside the trailer. On our tree lot there is always Christmas music playing. From Rudolph the Red Nose Reindeer, to The Little Drummer Boy, Christmas music is playing from open to close.To be honest, we all get a little tired of it near the end of the season, but for our customers, it would just not be the same experience with out hot apple cider and Christmas Carols. I can not count the number of times I caught myself humming I'm Dreaming of a White Christmas In J uly. Another sound you hear on the lot all the time is the sound of laughter. Children dart between the rows(even though we tell them to walk for their safety) and giggle when they get â€Å"found† by their siblings and parents. For the most part, a Christmas Tree lot is the happiest place on Earth.There is something about the experience that just lends itself to good cheer. This is the one time of year Mom gets to be as picky as she wants, while Dad just sits back and says â€Å"Yes dear it is a beautiful tree, I think the your mother is going to love it. † Of course Dad always glances at me, rolls his eyes and shrugs as if to say: â€Å"What can I do? It's Christmas! † Almost everyone who comes on the tree lot comments on the fresh smell of pine, and how wonderful it is. What most people realize is there is no pine on our tree lot. All of our trees are Firs.We have Noble Fir, Douglas Fir, and Grand Fir and each has a distinctive smell. The noble fir smells lik e a traditional Christmas tree. The Noble fir smell is the smell most people relate to Christmas trees. The smell of our Douglas Firs is overpowered by the Noble and Grand firs on the lot, but when you take them home they can really perk up your lace with the smell of Christmas. My favorite tree for smell is the Grand Firs. The Grand fir has a vibrant green needle with a silver gray back. The grand fir has a powerful and pungent oil, and it has a vibrant smell that is unmatched by any other live tree I have experienced.Just rubbing a branch on your skin or clothes can leaving you smelling festive for hours. Working on a Christmas tree lot is a dirty business, but I have come home from many another job smelling much worse than I do at the end of a long day on the lot. The sights and smells of Christmas come and go, but the music stays with me the whole year round. Christmas is one time of year that brings families separated by states and nations back together; even if only for a shor t time, and the Christmas Tree Lot seems to be one experience they all seem to agree is positive and fun.From the delicious cinnamon spiced hot apple cider, the pungent aroma of fresh cut fir trees, and the joyous laughter of a game of hide and seek in the trees, a visit to the tree lot is loved and remembered by all. Come visit us, and I bet you will find yourself humming Jingle Bells or Joy to the World all the way home. Whatever you do, don't forget to grab a red and white stripped peppermint candy cane on your way out.

Effects of video games on children Essay

Although video games can increase aggressive behavior, they can improve memory and logistical thinking, as well as teach perseverance. Over the course of the last few decades video games have been integrated into the lives of our children. Video games are very appealing to children of all ages, and even to some adults. There is a variety of video games out there, and they range from educational to very violent. Because of this diverse selection of video games, there is a wide range of positive and negative side effects that these games can have on children. Because a large percentage of our children’s time is spent playing video games, there has been a lot of research in recent years on the positive and negative effects these games have on them. â€Å"Among elementary and middle-school populations, girls play for an average of about 5. 5 hours/week and boys average 13 hours/week,† (Gentile, D. A. 2004). Teenagers also spend a time playing video games. According to Media Analysis Laboratory (1998),†Eighty percent of teens said they played at least occasionally and the average amount of time spent gaming for the sample was 5 hours per week† (para. 19). Video game play has become not only a leisurely pastime for children, but for families also. When parents are not involved in some of their game play the outcome can become a little scary. Children who play video games with their families have a more pro-social attitude compared to their counterparts who play alone. Children who are less social or somewhat anti-social tend to develop aggressive tendancies when spending long hours gaming alone especially when violent video games are involved. Video games have been shown to increase aggressive behavior in some children. Neubert, S. P. (2004) said, â€Å"Individuals high in hostility are more likely to become aggressive when exposed to violent video games. † â€Å"Games in which the only positive outcome is the violent demise of enemies reinforces anti-social behavior. Violent video games desensitize people to aggression,† (Neubert, S. P. , 2004). According to a study done by Douglas A. Gentile. References Media Analysis Laboratory (1998). Video game culture: Leisure and play preferences of B. C. teens. Retrieved from http://www. media-awareness. ca In-Text Citation 1. [Insert the paraphrased material] (Simon Fraser University, Burnaby B. C. , 1998). 2. The Media Analysis Laboratory (1998) website [Insert the paraphrased material]. 3. , â€Å"[Insert the quotation]† (para. 19).

The Moontrap by Don Berry

It was on the 23rd day of January in the year 1932 at Rosewood Falls, MN when an award – winning author was born.   Don Berry (1932 – 2001), the author of the novel entitled Moontrap has been the recipient of the Spur Award, Western Writers of America, 1963 for best historical novel (University of Oregon Libraries, 2008).   Berry can be best remembered for the lasting influence as well as the universality of the themes of the stories he wrote.   Just before the final days of his life, Berry continued to be a success as an author.   This statement holds true as Berry concluded his â€Å"spore, Berryworks,† – that which was considered to be his masterpiece (Don Berry, 2000).   Berry’s Moontrap is a novel about a man caught between his lucid past and his vague future.   The Oregon territory serves as the setting of his trilogy following the Trask (Oregon State University Press, 2004).   His works, which include novels and science fiction short stories, lean towards the western genre.   It was the publication of his three novels which has secured him a reputation for having a tight grasp of the American Pacific Northwest history.The adventure stories he wrote shed light on the damaging effects of impinging white population on the Native American population.   Berry’s first ever novel, the Trask has been a stunning success of mature writing in the year 1960.   Following the Trask was Moontrap, his second novel.   Though it has not been equally commended as its predecessor, Moontrap is considered to be exceptional than the Trask (University of Oregon Libraries, 2008).If there was a population to be considered as the one most devoted reading group it would be none other than the people of the Pacific Northwest.   Reasons to support this claim is one too many.   For one, there is the long gray winter in the western part of the Cascades.   This weather encourages warm and dry indoor activities.   If there is the long gray winter of the west, there’s the seclusion of the ranching region at the mountain’s east.   If these would still not suffice, there is the lavishness and variety of the crops produced by the riches of the regional publishers (Garmen, 2008).It is our improved connection with these communities essential to our future which causes us a relief in our sense of selfishness and seclusion.   Many other unique publishers find an opulent and generous home at the Pacific Northwest.   This can be attributed to the region’s open spaces of mind and geography (Garmen, 2008).Oregon owes its publicity to the missionaries and fur traders.   They are the ones who made Oregon familiar to the American population.   The year was 1840 when a great deal of people broke new ground as they begun to come by the Oregon Trail to the Willamette Valley.   Most of the pioneers trace their origins from the Middle West farms.   Their exodus has been brought b y the ruthless weather condition and recurring sickness, national depression which began in the year 1837.   There where some who only sought for adventure, though.   For the majority, however, it was the search for a better material life than what they have which has driven them out of their homeland to the Willamette Valley.Young businessmen from the Northeastern cities wanted to engage in the mercantile business as a form of livelihood in the urban areas of Oregon.   These people consists the minority of Oregon emigrants during the pre – Civil War period.   It was during the 1850s when Chinese immigrants came to the gold fields at the south of Oregon.   Even before the Civil War, African Americans can already be found at Oregon (Garmen, 2008).The pre – Civil War Oregon’s political life was for the most part, was based upon local issues.   The majority party consisted of the Democrats.   The Republicans as well as the Whigs do have their respecti ve followers.   The most important national concern during that time was whether slavery should be extended to the federal territories.   Oregonians of the pioneer era busy themselves in farming.   It was also during this time when Portland, the major city started to emerge.   Other towns sprang up, thereafter.Oregonians traded lumber, wheat and cattle to California in exchange for gold.   With respect to the Oregonian’s cultural life, schools, colleges and churches were set out.   It was during the 1850s when Indian wars were ignited.   This was brought about by the gold miners who broke out the Rogue River War (1855 – 1856) as they find their way to south Oregon.   White farmers invaded the Indian lands at other parts of Oregon.   This event brought the Indians on reservation.   It was at the central Oregon during 1855 when the Warn Spring Reservation was founded for the Wasco, Walla Walla and the Paiutes (Garmen, 2008).A transitional period in th e New Oregon Territory happened during the 1850s.   It was during this time when the settlers and lawmakers were working to control the uncivilized region.   A white man who goes by the name Johnson â€Å"Jaybird† Monday has been living on a bend of the Willamette River near Oregon City.   Monday was a former mountain man.   He lives with his wife, Mary Deer Walking, who is about to give birth to their first child.   Walking, a common – law, Shoshone Indian has been married to Monday for seven years.The couple wrestles to find their place in the settled society.   Webster â€Å"Webb† T. Webster, Monday’s old friend, paid a sudden visit one summer morning.   Webster is a strident and unremorseful trapper.   He has a crude humor and a stubborn obedience to the simple life (Oregon State University Press, 2004).   He has no other frills of civilization (Tillabooks, 2006).   It was him who led Monday through adventures which leaned dangerou sly close to lawlessness.   It was through their misadventures which led Monday towards a rediscovery of his moral core.   Monday’s life takes us on a journey through rebelliousness, feat and misfortune (Oregon State University Press, 2004).Moontrap gives an account of the conflict one man confronts in maintaining his old habits or fashioning a new life.   It is a splendidly humorous comic and deeply moving rendition of the life in the Pacific Northwest (Oregon State University Press, 2004).   It was a mixture of tough play, wit, lyric romance and the cruel realities of life (cited in Oregon State University Press, 2004).   It follows Monday on his quest towards the realization that renouncing the austere honesty of mountain life for the bargain of civilization is a high a price to pay, indeed (Oregon State University Press, 2004).The idea that a Shoshone Indian who is married to a white man and is about to give birth to their first born does not rest well with the authority that be, the powers of civilization who seemingly have the power over the fate of the region.   This stark reality confronted Monday face to face as the judge refuse to record the name of Monday’s son otherwise.   â€Å"The judge insists on writing out the birth certificate as: Father: Johnson Monday, White.   Mother: Mary Deer Walking, Shoshone Indian.   Child: Webster, son of Mary Deer Walking, Shoshone Indian, Bastard.†Ã‚   This reminded Monday that as he was once a mountain man, he will remain a mountain man (Tillabooks, 2006).Moontrap leaves its readers the haunting questions like: What transpires of the mountain man when he arrives at the final verge?   When the time comes that the Oregon territory has been established and America meets the Pacific, what remains to be the vestiges of old?     Ã‚  (Tillabooks, 2006).The powerful forces of civilization are left to squeeze out what if left of that freedom.   As the account of the conclusion of an epoch, the last of the moral fiber of the mountain man, as civilization sweeps on the Oregon territory.   â€Å"Just as you can’t trap the reflection of the moon in a moving pool of water, so you can’t preserve the freedom of the old ways of life† (Tillabooks, 2006).ReferencesDon Berry. 2000. Berryworks. Retrieved February 1, 2008 from http://www.donberry.com/.Open Space Publications, Inc. 2008. Publishing in the Northwest. Retrieved February 2, 2008from http://www.open-spaces.com/article-v2n3-publishing.phpOregon State University Press. 2004. Moontrap by Don Berry. Retrieved January 31, 2008   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   from oregonstate.edu/dept/press/images/fall04cat.pdf.Tillabooks. 2006. Moontrap by Don Berry. Retrieved February 2, 2008 fromhttp://tillabooks.blogspot.com/2006/07/moontrap-by-don-berry.htmlUniversity of Oregon Libraries. 2008. Subject guide to papers of major literary figures in   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Manuscript collectio ns. Retrieved January 31, 2008 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   https://libweb.uoregon.edu/speccoll/guides/lit.html?tab=3.

Eastern Foods Essay

Introduction You need to do the same research and prepare before open a new restaurant. As a member of UK planning team, I need to provide a report about the challenges facing Eastern Foods in next few months, which is very important thing for starting your business. AS the saying goes, everything is hard in the beginning, to open a new restaurant, it will certainly encounter problem. For example, there is no way to attract customers at a loss or gain customers but no profits which lead restaurant have a normal business. Furthermoreï ¼Å'complaint due to food safety issues. Next, recruitment and post-training. For a manager, it is also essential psychological qualitiesï ¼Å'and can clarify the problem & make logical decisions and take the initiative & respond flexibly to change situations. Hence, writing a report can help you know that what issues you will meet and let you can do psychological preparation. The challenges  HRM Human resource management (HRM, or simply HR) is the management process of an organization’s workforce, or human resources. It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture and ensuring compliance with employment and labor laws. (WIKIPEDIA, 2014) Thus, developing Eastern Foods which need the HR department must prepare in advance and qualified candidates to start. We need make a plan to attract people join us, and we will face the choice of employees that what we need employees, managers, chef and waiter or other to do and they must meet our satisfactions. Whether the recruitment of employees and compliance with labour laws and the principles of justice. Organization is not a simple tree, pulp, machinery or inventory. Human resources management involves the application of management functions and principles. Its function is applied to the recruitment, mining, maintenance, and reward employees. The staff’s decision must be adjusted. On different aspects of the decision-making of employees, it must compete with other human resources (HR). Decisions will certainly affect the validity of a restaurant. The effectiveness of an organization must lead to improved services to customers at a reasonable cost to provide in the form of high-quality products. Accounting Accounting will directly affect the financial restaurant, a clear accounts will undoubtedly bring many convenient restaurants. The results reflect the elements of corporate accounting. 1. Revenue Income is an enterprise formed in daily activities, which will lead to an increase in owner’s equity and the total inflow of capital has nothing to do with the economic interests of the owner of inputs. 2. Costs Cost refers to an enterprise in their daily activities, which will lead to decrease in owner’s equity, and profit has nothing to do with the distribution of the total outflow of economic benefits to the owner. 3 Profit Profit is an enterprise in a certain accounting period operating results. Net income includes profit after subtracting expenses, gains and losses directly recognized in current profit and so on. Directly included in the current profit gains (Gain) or loss (Loss), which shall be included in profit or loss that refers to will lead to changes in the occurrence of changes in owners’ equity, and the owner of the invested capital or profits unrelated to the owner or the distribution of profits loss. Marketing Marketing is an important part of business operations and includes a number of different activities. Marketing is now seen as essential to the success not only of manufactures, retailers, and other businesses but also of government agencies, hospitals, law offices, schools, and churches. (James Burrow, 2008). We need to do some research before open a new restaurant. The first aim of marketing is to create customers, acquire and maintain customers; To consider how to effectively compete head to defeat invincible from a long-term perspective; Focusing on market research, collecting and analysing large amounts of information under the change of environment and market, and the only way has to make the right decisions in different cases; such as Active promoting innovation, which is proportional to the degree and effect; Conducted in a changing decisions, which requires its makers have a strong ability like entrepreneurs insight, discernment and decisiveness.  Henceï ¼Å'We need to consider how to expand our market to attract customers. Operations Management Everything seemed ready, the restaurant will begin operations management. Operations management is targeted at operational processes and operational systems. Operations management is an investment operation process, convert, process output.it also is a labour process or value-added process, which is the first large object operations, operators must consider how to carry out operational activities such as production planning, organization and control. If the operator improper control which easily lead restaurants into a loss situation. Operations Management deals with the design and management of products, processes, services and supply chains.ï ¼Ë†MITSloan managementï ¼Å'2014ï ¼â€° The main objective of enterprise operations management is to control quality, cost, time and flexibility, which is the fundamental source of corporate competitiveness. Therefore, operations management has an important role in the business. Operational departments will face these challenges, and propose specific work goals, developing specific means to achieve goals and approaches, clear goals. Key issue Accounting Accounting is the currency of the main units of measurement, using a range of specialized methods, accounting and supervision of an economic management of a unit of economic activity, which is designed to provide accounting information and economic efficiency. Accounting work is an important guarantee for improving cooperate governance, which requires to have some work experience in professional accounting staff to help managers of restaurants, and can earn more profits for the restaurant. A simple order to load the software onto your computer (see appendix I), or a suitable business accounting software also is very important (see appendix â… ¡). And in the eyes of many, business accounting is the general accounting bookkeeping, accounting reports afterwards and not specifically involved in the management of the business, even if part of the work involved in business management, but also the financial managers who do it. In fact, divided by the statements of accounting methods for other management staff provides company information, directly or indirectly involves in the company of  management. Whether it is cost accounting, reimbursement, billing or accounting, cooperate insiders budget execution and supervision of the first person, from material procurement to sales outstanding, adoption of the budget, compare prices, credit management, indicators and contrast. Accounting oversight fulfill all the functions, which all involved in corporate management. There are two questions to discuss. First, does not pay attention to the overall budget. The budget only stays in budget, completely ignoring the fee budget. Companies are not able to master the use of a comprehensive budget implementation status of strategic objectives, resulting in a waste of corporate finance, food, and human and other resources. Catering enterprises due to lack of effective overall budget, which is not able to adjust business strategy in a timely manner in accordance with market changes. Next, accounts of chaotic management, accounting is not timely. Many food and beverage companies with a breakdown of the property chronological mix of raw materials. For the food and beverage industry is concerned there will be a lot of consumables, and many companies do not have this set up a separate subsidiary ledgers. As the catering business for the accounts do not pay attention, for a serious lack of original documents, certificates and registration does not match the original accounts. Financial accounting irregularities exist very original certificate changes, account card can’t be consistent. Such as consistent account statement, account match the reality, in line account statement. Accounts of accounting is not timely, resulting in a breakdown of the accounts do not match with the total accounts. Marketing That marketing. This post is divided into two types, one is called front-end marketing, the other is called the back-end marketing. Both the role and position are different, qualities and abilities needed to be different. Front-end sales and marketing in order to serve as the core of the sales company, which is responsible for market development and promotion to stimulate customer demand, they did no matter how the product is manufactured, just out of the product promotion. Of course, a good front-end marketing staff will promptly to customer WHO needs feedback to the back-end marketing AND go to help understand the various back-end marketing target market dynamics and customer needs. The back-end marketing, research and  development in manufacturing as the core segment, the pre-market survey is responsible for product definition and development, which is to understand the market, understand the competition, understand target customers, and according to the market, customers and co mpetition to complete the new product Definition – a complete description of the product-specific documentation. All aspects of the catering business activities are inseparable from the consumers , constantly studying and changing consumer demand , while consumer demand to develop and deliver the food to adapt products to meet consumer demand which has become a synonym for catering business large operators how to treat customers, employees continue to instill the concept of the right customers ; small staff of each service , customer preferences are all trying to figure out to do market positioning , we must figure out who is your target customer and What are their characteristics, such as income, spending habits, . Then we develop targeted promotion. Do not blind pursuit of high profits, location, price, and features which are not unified, and cost less than consumer expectations, completely ignoring consumer psychology and consumer needs of the guests. Not with changes in market conditions and the relative adjusted so that the food does not adequately reflect the variety of price point factor in the difference in price, guests can’t adapt to the different needs of consumer motivation. In today’s technologically advanced world, such as the Internet, wechat, facebook, buy, review sites, etc. These fashion marketing, restaurant operators are embodied acclimatized. Which always wanted a simple way to accomplish more complex thing. Bosses nothing wrong result, and one-sided emphasis on the results without knowing basically failed process. Restaurant carrying out marketing activities in the process, there will be adverse environmental factors leading to damage or failure, so you must know how to transform strain markets, strengthen research marketing environment, the establishment of risk prevention and treatment agencies, face risk head-on, and improve the quality of restaurant employees. Conclusion The restaurant industry is extremely competitive. It’s difficult to be and stand out amongst the hundreds, if not thousands, of other restaurants in your local area; whether it’s the food, customer service or brand, customers will consistently critique your restaurant and even the smallest error could stir up a storm. (Sammy Jo, 2013) Opening new restaurants, will face many challenges, first, to choose a good location which can bring more customers, and also make it easier for customers to remember your restaurant, then the product positioning, elect their own signature dishes can be customized with the positioning of the menu. Then, it can be renovated, rising consumer demand of customers, store environment position in restaurants has become increasingly high, a good environment, and sometimes can be a key factor in the success of the restaurant. This comes into play when the external environment. The human resources department is responsible for hiring, and training employees on the audit. Then for the restaurant staff to begin custom equipment, such as kitchen equipment, customer use chopsticks, etc, which is the soul of a leader, and the organization is a corporate body. Organizational strategy is to create and run a business which is not only an internal team competition THAT needs external lateral and vertical industry chain to support the organization’s business, because the strategy is implemented by the organization. Excellent organizational strategy, first set aggressive strategies and goals, and implementation strategies needed to build possess excellent organizational effectiveness of the implementation of the system, and continue to temper their own sustainable development, building efficient enterprises to continue to promote a positive goal. Restaurant management also needs leaders who will link together the various departments, and less any one department will lead to failure, therefore, whether it is accounting, marketing, human resource management or operational management which will even encounter different challenges that we must face yes, because they are an essential part of the restaurant. Reference 1. Sammy Jo. 2013 Challenges of Operating a Restaurant. LERA BLOG. Weblog [Online] 24/07. Available from: http://lerablog.org/business/management/challenges-of-operating-a-restaurant/ [Accessed 24th March 2014] 2. WIKIPEDIA, (2014) Human resource management. Available at: http://en.wikipedia.org/wiki/Human_resource_management [Accessed 24th March 2014] 3. James Burrow, (2008) Marketing. 4. MITSloan managementï ¼Å'ï ¼Ë†2014ï ¼â€°What is operations managementï ¼Å¸. Available at: http://mitsloan.mit.edu/omg/om-definition.php [Accessed 26th March 2014] Appendix I Source: www.brothersoft.com â… ¡ Sourceï ¼Å¡www.businessoftware.com